ABOUT BINSKY

BINSKY (Roee Jakubinsky) is an Israeli contemporary multidisciplinary artist, recognized for his bold black lines, expressive characters, vibrant colors, and his iconic red heart with a blue eye.

Born in Israel in 1982, BINSKY spent part of his childhood in Queens, New York, where he was exposed to the energy of urban culture and the diverse world of art. After returning to Israel, he continued exploring painting and design, studying at Avni Institute and Beit Berl College.

Throughout his artistic journey, BINSKY developed his own distinctive visual language, which he calls DOODLIZM, an intuitive, spontaneous form of drawing that begins without a predetermined plan. Lines flow freely, evolving into unexpected characters, shapes, emotions, and stories. His work combines humor, imagination, movement, and bold expression, creating a colorful universe that is instantly recognizable.

At the center of this universe is his signature red heart with a blue eye, a symbol that has become an inseparable part of his artistic identity. Appearing on city walls, original paintings, and large scale installations, it reflects his belief in looking beyond the obvious and seeing the world through the heart.

BINSKY's artistic practice moves between street art, contemporary painting, murals, and immersive installations. His work has been presented in galleries and exhibitions in Israel and internationally, while his large scale public artworks have become part of the urban landscape.

His recent exhibitions include DOODLIZM (2024), a solo exhibition at TEO Art & Culture Center in Herzliya, curated by Tallya Ben Sira, and Rooms of the Heart (2025), a pop up art exhibition at the Museum for Islamic Art in Jerusalem, curated by Orna Mazor, featuring large scale artistic installations.

Beyond galleries and public spaces, BINSKY brings his creativity into healthcare, technology, and innovation. In collaboration with Maccabi Healthcare Services, he created a specially designed heart for a campaign raising awareness of heart disease in women, using art to communicate an important health message.

For BRING, a startup venture, BINSKY developed the visual DNA of the brand, shaping a distinctive artistic language that connects the different elements of the venture into a cohesive visual identity.

Today, BINSKY creates from his Heart Factory studio in Tel Mond, Israel, where he develops original artworks, large scale projects, and artistic collaborations. The studio also opens its doors to individuals, groups, and organizations through creative workshops and shared art experiences, inviting others to explore the freedom and joy of creating.

From a spontaneous line on paper to a monumental mural, BINSKY continues to push the boundaries of where art can exist, bringing color, imagination, and human connection into every space he touches.